Resources
How to make a room full of people worth the flights.
Everything below is written to be useful whether or not you ever become a customer. It comes out of the problems the product had to solve, so it is specific rather than encouraging.
Getting people to say what they came for
Matchmaking is only as good as what people tell you, and most registration forms are designed to be finished rather than answered. What to ask, when to ask it, and why five multiple-choice answers beat three paragraphs.
What exhibitors actually want from your event
Nobody buys a stand for footfall. They buy it for a number they can take to their own finance director — and 'it felt busy' loses that argument every time. How to give them one that holds up.
Running matchmaking at a two-day expo
A timeline from eight weeks out to the Monday after, including the two moments most events get wrong: when to run the engine, and what to do about the people who register on the morning.
Running an event and want to talk about it?
We switch B2Pair on one organiser at a time, after we have spoken. Tell us what you run and when it is.
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